Magnum’s latest ice cream sandwich arrives in Israel, fashionably late

Magnum Sandwich

Though it arrived much later than expected, Magnum’s hybrid ice cream sandwich, part of the international Unilever brand, is now available in Israel. Considering our obsession with the brand, the delay is forgiven.

The Magnum Sandwich brings together the iconic Magnum bar on one end and nostalgic childhood ice cream sandwiches on the other. It offers a cool play of flavors, textures, and the perfect escapism we all crave.

The sandwich consists of vanilla-flavored ice cream coated in milk chocolate and roasted almonds (on the "regular" side) and two chocolate-flavored biscuits (on the sandwich side). The combination of the two elements is the highlight — each part alone is familiar, but together, they bring a smile.

Frozen Pizzas by Ma'adanot

Ma'adanot, the frozen bakery giant, expands its "Mama Mia" brand with two new and excellent pizza offerings.

The new options include corn-topped pizza and a “Mexican” pizza with corn, red pepper, and spicy jalapeño. Both feature a thick crust, staying true to Ma'adanot’s signature production process. Even within this genre, or outside of it, the quality is evident — from the crust to the cheese and toppings, all working harmoniously. As a go-to frozen pizza option, it's undoubtedly among the best. Price: NIS 22.50.

Osem’s Bissli-Flavored Chips and Apropo

Osem, the snack giant, continues to tempt us with delicious new snacks and increases the temptation with a triple treat.

Starting with Apropo in Bisli Barbecue and Bisli Onion flavors, these are making a summer comeback for a limited time — but should definitely stick around longer. Apropo, a fantastic snack on its own, gets a refreshing boost with these distinct, bold flavors, albeit slightly milder than the originals. It retains the familiar crunch and quickly disappears.

Simultaneously, Osem adds to its chip line with a Hand Cooked Style edition. This snack is made using a method reminiscent of traditional kettle chips, cut slightly thicker and uneven for an authentic, homemade feel. The result? A crispy success with excellent flavor and texture, setting a new standard.

Schweppes Cocktails

Schweppes, the popular beverage brand from Yafora, extends its successful alcoholic cocktail line with two new, exciting flavors.

Joining the initial four Schweppes cocktails (Vodka, Gin & Tonic, Classic Mojito, and Limonarak), the new additions are Berry Gin and Red Grapefruit Arak. Both contain 5% alcohol and offer a delightful, ready-to-drink experience, without the need for mixing or hassle. The flavors themselves are impressively less artificial than typical pre-mixed drinks, with natural and popular combinations that are perfect for a simple drink on the go or as part of a more sophisticated mix.

Quick Noodles and Salad Seasoning Mixes by Master Chef

Master Chef expands its ever-growing product line with more convenient, quick solutions for the kitchen.

Tik-Tak, their new series of fast-cooking meals, offers individual packages with lids (finally!) that only require hot water. The first in the series are chicken-flavored and beef-flavored noodles, which deliver a familiar, flexible, and relatively tasty experience after just three minutes. Plus, they're wallet-friendly at NIS 6.00-6.90.

At the same time, Master Chef introduces a new addition to their "MixSalat" series — a Mediterranean seasoning blend. The 200g pack includes legumes, nuts, and seeds, with a resealable option. It contains no artificial colors or preservatives and boasts 25.5% protein. It's perfect for homemade salad bowls and beyond. Price: NIS 14.90.

Granola, Chocolate Powder, and Sweeteners by TRU

TRU, the sweetening brand from Guri, expands its range with a new, impressive lineup focused on variety and efficiency.

Their sugar-free chocolate powder contains just 2.7 calories (6g of powder per drink), mixes quickly and easily, and works great in cakes and desserts. Its taste is sweet without any artificial aftertaste. Price: NIS 34.90.

The granola series offers coconut-chocolate, fruit, and strawberry flavors, all without added sugar. They deliver just the right amount of sweetness and crunch to complete a great breakfast (or evening snack). Price: NIS 19.90.

The real surprise comes from TRU's Truvia sweeteners, available in concentrated 80ml bottles with three flavors (natural, vanilla, and lemon). They provide a complete replacement in drinks and the kitchen overall.