Tiny vegetable, giant leap

Israeli agritech innovator GreenOnyx announced the launch of Wanna Greens, a revolutionary product, which is set to disrupt the fresh food industry and transform consumer eating habits. This groundbreaking launch introduces the world's smallest edible green, Wolffia, to the public, marking a new era in fresh vegetable consumption.

In a pioneering partnership with renowned restauranteur Ruthie Brodo and the R2M group, Wanna Greens will be available for purchase at R2M Delicatessen branches and select locations, bringing this nutrient-packed superfood to the forefront of the culinary scene. 

About GreenOnyx

Founded in 2013 by Dr. Tsipi Shoham, a cancer researcher at leading research institutions including the Weizmann Institute, GreenOnyx is dedicated to developing and commercializing fresh super vegetables from the Duckweed family. The company focuses on strains known locally as Wolffia, traditionally called Khai Nam in Thailand, and marketed as Wanna Greens.

Quantum-Farm Technology: A Revolution Inspired by Nature

GreenOnyx's cultivation systems enable the hydroponic, sterile, and automated growth of these plants, resulting in a product ready to be eaten by the spoonful. The company currently boasts a collection of 20 Wolffia varieties developed for cultivation in its systems. This fast-growing aquatic plant, a staple in Southeast Asian cuisine, is recognized for its high iron, zinc, and potassium content compared to other green vegetables.

Wanna Greens is cultivated using GreenOnyx's revolutionary Quantum-Farm technology, developed by Dr. Tsipi Shoham, biologist, co-founder, and CEO of the company. This innovative approach employs a vertical, modular indoor farm that leverages advanced automation and artificial intelligence. 

Quantum farming enables sustainable cultivation and represents a true agricultural revolution by mimicking the quantum growth observed in nature. This unique cultivation method facilitates the efficient, clean, and sterile production of Wanna Greens, preserving high nutritional value while minimizing resource consumption. Quantum farming reduces energy costs by three times, labor costs by three and a half times, land requirements by three times, and equipment costs by half.

Small Package, Huge Benefits

Wanna Greens offers immense benefits in a tiny package. It boasts exceptional nutritional value, containing more iron than spinach, more zinc than broccoli and kale, and more potassium than any other vegetable. A few spoonfuls of Wanna superfood are enough to provide essential nutrients, and it keeps fresh in the refrigerator for weeks. Moreover, thanks to its sterile cultivation environment, there's no need to wash it before consumption. Its mild flavor allows it to be easily incorporated into any meal, whether sweet or savory. Additionally, Wanna Greens is certified as a Non-GMO product, having passed the rigorous certification of The Non-GMO Project.

A First-of-its-Kind Collaboration with R2M Group and Ruthie Brodo

This launch marks a strategic collaboration between GreenOnyx and leading restaurateur Ruthie Brodo and the R2M Group. Wanna Greens will be featured on the Delicatessen website, select branches, and across the R2M group's network.With this launch, GreenOnyx and its partners are ushering in a new era in nutrition and agriculture, offering consumers an innovative, convenient, and healthy way to incorporate fresh vegetables into their daily diets. Wanna Greens is poised to reshape the fresh food industry and spearhead the next revolution in agricultural technology.Alongside this consumer and technological advancement, Ori Waterman, outgoing CEO of Shufersal, joins the GreenOnyx board of directors. Waterman (50) previously served as the CEO of the Shufersal Group and before that as the CEO of the Be Chain, where he led the launch and positioning of the chain as a significant player in the Israeli pharmacy market.The product will retail for NIS 12 for a 50-gram package.

Pull if needed: 

Wanna Greens boast exceptional nutritional value, containing more iron than spinach, more zinc than broccoli and kale, and more potassium than any other vegetable

This article was written in cooperation with GreenOnyx